Samsung QE77S90FAEXXU 77" OLED S90F AI Smart TV

1. 4K AI Upscaling Pro  & NQ4 AI Gen3 Processor : Our best 4K AI processor optimises picture and sound for our ultimate 4K viewing
2. OLED Technology with OLED HDR+*: Pure blacks and vivid colour expertly balanced for cinematic viewing 
3. AI Motion Enhancer Pro and Motion Xcelerator 144Hz: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming
4. Dolby Atmos® with Object Tracking Sound Lite: Immersive surround sound that flows with every action
5. LaserSlim Design: An elegantly minimal TV design that’s gorgeous to look at, from all sides

+ NQ4 AI Gen3 Processor
+ 4K AI Upscaling Pro
+ OLED HDR+*
+ AI Motion Enhancer Pro
+ Object Tracking Sound
+ LaserSlim Design
+ Motion Xcelerator 144Hz
+ Auto HDR Remastering Pro
+ FreeSync Premium Pro

Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling* that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for a truly exceptional 4K experience.
*Upscaling may not apply to PC connection and Game Mode. 

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.
*Upscaling may not apply to PC connection and Game Mode. 

Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.
*OLED HDR applicable to 48" and below.

See the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail.

Bring the sound of cinema into your home. With 5 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.

Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90F TV has been delicately crafted to blend in with your home.

An immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 5 speakers built-in to the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that moves with the action. 

Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games* with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.
*4K 144Hz is only available with PC connected content. Supports VRR/4K@120Hz.

  Enjoy colour validated by industry leading experts at Pantone®.  Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colors and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

No need to worry about having to close the curtains for a mid-day movie marathon. Samsung's Anti-Reflection technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.

  Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.

Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps*. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

 Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time. 

Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark.  Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached.

  Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated colour accuracy, so that everything you watch comes to life in stunning realism.

  With today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates* and the automatic blocking of harmful attacks. Stay secured, stay entertained. 

  Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.

  Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.

Real Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details. 

  Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

  The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

Let your TV do the thinking for you. With AI Mode, enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences.  See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.

  Our advanced AI processor automatically detects whether you are watching sport, movie or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.

  Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries*.

  Keep your style and your view on point. Effortlessly mount your TV near-flush against the wall using the Slim Fit TV Wall-Mount**. Then let it blend beautifully with your home. 
*Sold separately.
**Compatible with selected 43" – 85" Samsung TVs

  AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals**. Watch your games come to life in spectacular colour and detail - just like the creators intended. 
*Freesync Premium applicable to 48" and below.
**Compatible games and consoles only.

Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.
*Galaxy Watch 4↑ / Wear OS 5↑ required.

Use the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds.*
*Internet connection, compatible Android or iOS device and SmartThings app required.

  Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.

  Save energy* with AI Energy Mode and SmartThings**. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room*** to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie. 
*Samsung account, internet connection and compatible mobile device required.
Available Source: Tuner/HDMI, TV App, USB Webcam/IoT Cam, Android Mirroring/iOS Airplay

  Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

  Elevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer* feature will help you master your workouts and track your stats for a healthier life.